William Hill to Extend Sponsorship of Scottish Cup
William Hill, the UK gambling giant, has announced that it has extended its sponsorship of the Scottish Cup for a further period of two years, namely until 2016.
The initial deal between William Hill and the Scottish Football Association was for a three year period that was due to end in 2014.
Kristof Fahy, the Chief Marketing Officer for William Hill, said, "It’s a great honor for us to be associated with the Scottish Cup and we’re delighted to be in a position to extend our relationship with the oldest association trophy in world football.
We’re very excited about this new deal and look forward to working with the fans, clubs and the Scottish Football Association to make this great contribution even bigger and better over the coming years."