One of Europes leading bookies and online sports betting and gaming business, William Hill, has signed a two year deal with the Scottish Football Association to become an official supporter of Scotland's
national football team.
The agreement further strengthens the companys ties with Scottish football. William Hill currently sponsor the Scottish Cup and is the Official betting partner of the Scottish Premier League (SPL).
has issued odds for Scotlands opening match against Serbia.
The bookies make Scotland 11/8 favourites, Serbia can be backed at 6/4 with the draw on offer at 9/4. Craig Leveins men are rated 7/1 shots to qualify for the World Cup and 16/1 to top Group A.
Its really exciting to be involved with the Scottish national team, said William Hill Chief Marketing Officer, Kristof Fahy, The road to Rio is going to be fascinating and were hoping to support the Scottish national team all the way to a place in the World Cup finals in 2014.
Were delighted to have William Hill as an official supporter of our national team, said Campbell Ogilvie, President of the Scottish FA.
Theyve already shown a strong commitment to Scottish football - with their sponsorship of the William Hill Scottish Cup and their partnership with the SPL, and this further cements their position as one of the biggest supporters of Scottish football.
The deal, which comes into immediate effect, will see William Hill
benefit from a wide range of sponsorship rights, including advertising, branding, hospitality, and exclusive Scotland imagery and content.